Social media is a popular and effective communication channel these days, to upgrade your business for lucrative gains, and social media marketing can be simply called the upgraded definition of marketing.

Have you ever wondered that even the smallest of towns have their maps and guides to make the journey easier for the newbies? Yes, you are right. They are cities, but social media is also a processing path for which a business needs a guide or a roadmap– a strategy.

What is a social media marketing strategy? It is the roadmap to your ultimate goals – where you are, where you want to go, and how will you go there? Answer questions below to craft your winning social media marketing strategy to leverage your business operations effectively.

Where am I now?

The answer to this question is pretty much clear. State the purpose of existence and take a look back at the past to find out where are you standing right now? Mark your stage – Beginner, Experimental, Intermediate, or Expert. Estimate yourself, and analyze the reasons if you are far behind from where you should be at the current stage.

Where do I want to be in a couple of months?

The science behind effectiveness is creating and achieving milestones. When you are clear and precise with your ultimate goal, you must create milestones that will act like small steps of your staircase to success.  Think where do you want to be in 6 months or 9 months?  Then shape your day-to-day operations accordingly.

What is my vision?

Don’t confuse vision with goals. A vision is the ultimate long-term goal – the summit you are trying to reach. State clear vision. No business operates without a reason behind its existence, and that reason is your vision. Be clear and focused on what you want to achieve.

What are my goals?

Now that you have answered the most challenging, yet an important question, let’s focus on goals. You must have been aware of what vision actually is; however, the path to your vision is still unknown, and this is where goals jump into the play. Goals are milestones to achieve your vision, or in simpler words, they decide your strategies to reach where you want to be. Here are a few tips on how to set your goals effectively:

  • Use SMART technique – Smart, Measurable, Attainable, Relevant and Time-bound
  • Be realistic
  • Be precise
  • Go for performance, not outcome

What channels will I use?

It is a challenging question. You must figure out what channels to opt for. Measure them on a scale in terms of their responsiveness, feasibility, effectiveness, and suitability to your vision. Later, connect with people whom you think can assist you engage in each channel.

It is Time to Build Your Social Media Marketing Strategy

Gather available information, plan on what you want to do next, implement it, and always monitor and evaluate.

What’s next?

Create a social media playbook to ensure consistency. It includes;

  • Objectives
  • Rules and regulations
  • Policies
  • Engagement rules
  • Response time

The list has got more, but the question is why it is important to have a social media playbook? It is definitely important to build and maintain your business’ reputation on social media as you progress with time.



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