Since the digital platforms have strengthened roots in the business world, playing with content has become important too. Content marketing is the most successful and effective marketing strategy for business growth; however, the key to success is the right strategy to put out relevant content according to the respective business.
Why Content Marketing Industry Is Growing These Days?
Here are some of the facts that will help in understanding as to why a business would want to indulge in the world of content marketing.
- According to Facebook Reports Third Quarter 2018 Results, around 2 billion people use one of its services every day, and on average 1.49 billion Daily Active Users were reported for the month of September 2018.
- According to Twitter’s third-quarter results on Statista, Twitter has 326 million monthly active users on average.
- Linkedin’s blog stated that the social platform has over 590 million members in over 200 countries worldwide.
Huge figures, right? They reveal that almost everyone in every other country is part of different social media platforms. What does that mean? Businesses have immense potential to reach out a larger number of audiences to attract them with engaging content.
Top 5 Highly-Effective Content Marketing Types
Content has many types, and keep in mind that every type caters to the different type of business. Below are the top types that will help businesses to engage with their leads and increase conversion rates.
1. Blog Posts
Blogging is one of the most popular content types for small businesses. The SEO-optimized blog content can not only help you have organic traffic on your site but also build valuable relationships with customers, ultimately increasing conversion rates.
The most important stage here is to outline high-quality content because here goes the rule – higher the content quality, higher the engagement. Because websites that include blogs are likely to be positioned at the top when searched with relevant focus keywords. However, blogging is not something to start right away – it needs a proper strategy and pre-planning. Research relevant keywords, keep an eye on market trends and then create an outline before actual execution.
Research before every content you plan to execute because only then, you would get know that 65% of people are visual learners. Infographics are exactly what the actual word is – a combo of information and graphics. The visual content marketing strategy is entertaining and interesting because it uses eye-catching visuals relevant to the topic along with the key information. Infographics can be used to explain consumers about what is valuable or to make complex information easier to comprehend and recall.
The fact today is not everyone has time to read long content that is why they prefer video. According to research, there was around 73% internet traffic from videos, and according to Cisco, the figure will increase to 82% by 2021. That means, if a business wants to remain competitive, it must indulge in video content, too.
Video marketing helps people spend more time on your website, and more the time spent, higher the chances of engagement and making a sale. If a business decides to get into video-making, it must assure and assess its customers and their stage in a buyer’s journey. If you want to aware customers about the brand, its products and services, go for a short-length video. Similarly, if you already have a customer, try making them loyal with long-length videos on how-to and product descriptions.
Vlogging is another type of video marketing, and it is basically taking blogging to a whole new level with the combination of blogs and videos.
4. Case Studies
Case studies are pretty straightforward, yet they need an element of storytelling and creativity. They should be presented in a way someone narrates a story and must have something that people, in the real world, can apply. Case study, furthermore, creates a relationship of honesty, transparency and trust between a customer and an organization. It further guides customers what businesses do and how their products/services can add value to their lives.
Case Studies are usually on a company’s website, but try incorporating them and sharing through other ways, too. Incorporate cases in blogs, e-books, or use an example on an encounter of a similar situation.
E-Books are not created to make sales – it is a type of long-form content strategy to build a valuable relationship with your valuable customer. Length of an e-book can vary, but it shouldn’t consist of business ads because you are not supposed to make a sale here. It should address challenges, needs and wants of customers along with relevant solutions. Businesses can also provide their product as a solution; however, as adpresso suggests, it shouldn’t be more than 10%. In shorter words, it is a way to attract customers and making them ready to purchase.
An important note here is that e-books requires a lot of time and efforts, but don’t let that be an obstacle. Always remember that e-books are the gateway to customer’s information which a business can use for future sales.
Every aforementioned type has the potential to scale up your business, but the key is to have accurate and clear knowledge about all types and whether they could go parallel to your business strategies.