The global market is getting more and more competitive with time. Be it established or a small business, the competition is making it hard to survive and thrive. However, by adapting the modern ways of marketing your local business, you can make considerable progress.
If you are experiencing a decline in your sales, it is time to mix up your marketing strategy to generate more traffic and leads online.
These techniques will help you stay ahead of your competitors as your company grows. To succeed in this market, local businesses need to stay up-to-date with the latest marketing trends. They need to understand the buying behavior of their target audience. Apart from that, they should also learn how they can make more money from their existing clientele.
Unfortunately, only 33% of the small businesses achieve the 10-year mark. The rest don’t survive for more than 2-3 years. If you are planning to launch a local business, this article is for you. The best part is, once you have successfully used the techniques to generate more traffic and leads for your own business, you can start the lead flipping business. Read this review to learn how to do it.
Getting back to the local business marketing techniques, here’s what you need to do:
Use Google My Business
One of the best ways to market your local business online is to set up a free listing with Google. With the advent of the internet, how your customers find you have entirely changed. The days where you had to use print ads, radio promotion, direct mailing, and word of mouth are long gone.
Today 97% of the consumers search the internet to find a local business. Moreover, when you earn positive customer reviews online, you get to convert 73% of your potential customers. These reviews make your intended audience trust your local business. That’s why your business needs to be listed on Google.
While searching for a business online, people tend to use Google first. When you set up a free Google listing you make it easier for your intended audience to connect with you. They use key terms related to your business to find you online. Google listing has all the information your audience needs to interact with your including:
- Link to website
- Phone number
To make your Google listing even more interesting, you can add photos. This will provide your potential customers a better way to understand how you work. It also allows customers to add reviews with photos. Positive picture reviews play a major role in making your business successful.
Promote your business with blogging
Now that the internet has become the go-to place for consumers to look up a local business, small businesses should learn some basic SEO. This way you will get your business ranked in the top search results. You can boost your SEO efforts with blogging.
When your website’s traffic increases, you will get to convert more followers and leads into your regular customers. This will translate into more profits. When you post new blog posts regularly, you update your website more frequently. This makes it easier for you to acquire a higher search ranking.
Become a member of a local group
For local businesses, it is important to stay active within their communities. This makes joining a local group an ideal way to promote your local business. You can join the Chamber of Commerce by paying a small fee to get the desired results.
Give back to the community
Giving back to the community can make a local business stand out from the crowd. Promote your charitable involvement to engage and inspire your intended audience. Share how you support charitable causes. It has been observed that customers switch brands if they find an option involved in a charitable cause.
Get more people excited about your local business by running a contest. The ideal platform to run these contests is social media. Make these contests more engaging by encouraging user-generated content.
Local businesses often find it hard to survive in today’s competitive market. However, they can make their mark by updating their marketing practices. By adopting modern marketing, these businesses can achieve their desired goals.